You cannot ignore the front page of your website. After all, first impression is the last impression. Just as a book has a cover, your website has a home page. Even though you may spend thousands of bucks on your PPC marketing or do a rigorous SEO, you must still design your home page really well. A home page conveys a lot about the content and theme of a website. This surely calls for a very clear and understandable home page. The content of your home page needs to of exceptional quality to make any sort of impact on the viewers’ mind. Furthermore, you must also key in some useful keywords into your home page. This will help your home page climb up the ranks. Another interesting point to be noted here is that, many people tend to view the home page of a website, even if they directly landed up on a different page through a link or search engine. In addition, people tend to study and gauge the quality of websites by their home pages. All these factors make it very imperative and unavoidable for you to design your website homepage with high degree of care and precision. Home page therefore is nothing less than a first impression to your website. There are certain things that you must avoid when designing your home page. Here are the top three: 1. Do not bore the visitors with huge text 2. Avoid scroll bars 3. Keep it light Let us discuss these a little more in detail: 1. Do not bore the visitors with huge text: Your home page must provide data that is concise and to the point. You must avoid writing too long in your home page. The information must be easy to fetch, faster to read and uncomplicated to understand. 2. Avoid scroll bars: Try to make sure that all your content fits in the default size of your home page, and the user does not have to scroll the page. This can annoy the user, and also result in a loss for you. Visitors may actually not scroll down to read anything. 3. Keep it light: No one likes to wait for a website to load. You must therefore avoid using heavy graphics or animations on your website. This can add to the size of your page, and therefore increase the loading time. There are certain guidelines that you must follow when designing a website: 1. Be simple at your presentation: You may want to impress the visitor with your design, and graphics. However, you would serve yourself much better by being simple with your presentation. You could still make your website look trendy and good. 2. Concentrate on your theme: You must make sure that your home page has a clear and easy to understand theme. You must not divert from your theme. For example, if your website theme is about tools such as Speed PPC Mastery, it is better to keep yourself limited to topics such as internet marketing, PPC and SEO. 3. Have a simple navigation: You must ensure that user finds it easy to navigate to other pages. This calls for a simple and easy to use navigation menu.